People will look you up on the search engines before they buy from you. What they see defines how they perceive your brand.
Show them you’re a credible and trustworthy business. Use the first page results to solidify your company’s integrity. Use it to show positive content from third-party sites and a mountain of social proof from happy customers.
For example, here’s Google’s first page results when you type Apple into the search bar:
Just one look at it, and you can make an instant judgment about the brand’s standing and credibility. This is the end-goal of a solid reputation marketing strategy.
This is what Reputica’s reputation marketing services can help you achieve.
1. Brand Reputation Audit
We analyze your current online identity to assess the appropriate action needed. We do this by listening to web conversations about your brand and identifying the key phrases people use when researching your business.
2. Reputation Marketing Strategy Development
After the audit, we put together a reputation marketing strategy. We decide what type of content to build to show your credibility. We also develop a plan to improve your current website so that it ranks for many branded search terms. Lastly, we determine how to leverage social media to shape online conversations.
3. Content Strategy Development and Implementation
Our professional writers build brand-building content. We then publish them on authority sites. We will also develop a system to encourage more user-generated content on your website and social media.
4. Website Optimization
We make sure that your website is properly optimized to rank in the search engines. So that it shows up on the first page for various brand-related searches.
5. Third-party review sites management
We’ll build a review system that makes it easy for satisfied customers to leave reviews on your site as well as on third-party review sites like Google, Facebook, Yelp or Trustpilot.
6. Branded content search engine optimization
Using SEO, we push your content to Google’s front page. This isn’t just for content that lives on your site. We’ll also optimize content on other third-party websites that have positive write-ups on your business. This means that when someone searches your brand, they’ll not only see your website but also other user-generated content. This paints a perfect all-around positive picture of your brand.
Here’s the thing:
This isn’t a “set it and leave it” campaign.
Here’s the problem with that.
The internet is alive.
Articles and reviews come and go. What you see on the front page of the search engines regularly changes. It’s a full-time job to oversee the conversations and reviews on your business. It takes a lot of time to build and maintain content assets that will always rank at the top.
You only have so many hours in a day. You’re running a business. You don’t have the luxury of navigating the internet and its games. Besides, this can all quickly get overwhelming. Where do you even start? What happens when new negative press bubbles back up to the first page?
Too many questions. Too many skills to learn… Too little time.
“I didn’t pay too much attention to the online reviews. But when a customer said that he almost bought from our competitor because of a negative comment he read, I knew it was time to do something about it.“
Doing nothing will often come back to bite you. Negative articles on the internet don’t magically go away. When you do nothing about them, they will influence your customers’ purchase decisions. And you can bet that these reviews will drive them away.
About two seconds.
That’s how long it takes for a potential customer to form an initial impression of your business. That’s not a lot of time to fully evaluate the business that you’ve worked so hard to build.
And yet, that’s all you’ve got. So you want to make that minuscule 2-seconds count.
We’ll make sure it does with our online reputation marketing services.
We know how important it is to build a credible brand for your online business.
We are business owners, too.
We are digital marketers, search engine optimization (SEO) specialists, and conversion optimization experts who’ve been running our own online businesses since 2007.
We’ve profited from the opportunities that the internet provides. And yet, we’ve also seen how this same medium that builds a business up can also very quickly burn it down.
We’ve seen the highs and lows of Google algorithms.
We know how negative press can cause so much stress (and high blood pressure!). We’ve seen businesses crumble to the ground just from one executive’s lapse of judgment.
But our experiences have also shown us that you don’t have to surrender your business’ reputation to other people. You have control over it.
You can engineer your online identity so that even when there are negative reviews –it happens even to the best of us — the prominent sites that people see on search engines are the ones that put you in the best light.
Our online reputation marketing services have allowed many businesses to take control in shaping their online identity.
Our strategic plan to dominate the search engines for branded key terms will allow you to have a stellar online reputation.