A solid reputation management strategy can stop that from happening.
Bad publicity and negative reviews harm a brand’s public image, revenue and staff morale.
Online where anyone can post anything, negative press can damage any business at any time. Your only guard against it is a reputation marketing strategy that lays your brand on a solid foundation. This prepares you for any negative press.
Reputation marketing employs a combination of brand building, reputation tracking, and digital marketing to shape your brand’s public image. It can also serve to protect your business should negative publicity arise.
Consumers use social media and search engines as a research tool before buying anything online. Fifty-seven percent of a purchase decision is already complete before a customer contacts a business.
This means that before he/she even gets to your site, he/she would have already visited many other websites to decide whether to engage with you.
What this means for you is that third-party sites like social media, influencer blogs, review websites and newspaper articles shape your customers’ buying decisions. But these third-party businesses do not have your interest as their priority.
You stop this from happening with reputation marketing.
Using various digital marketing strategies, you build an active presence in these sites. You engage with the consumers, put up brand-building content, and make yourself visible everywhere.
This makes you look credible and respectful of customer needs. In turn, this makes customers perceive your brand in a positive light and they are more likely to think of you when they need something that you sell.
In the global study, The Company Behind the Brand: In Reputation We Trust, Weber Shandwick found that corporate reputation accounts for 60% of a company’s market value. So when you don’t manage it well, this can mean dire consequences on your online business.
Your competitor will look better than you
When a negative review or article comes out, your income could quickly decrease overnight
When customers research your brand, you will have no control over what they read
The more stuff you have online, the more you have a say on how people see your brand
If you want to have a grip on your online brand reputation, then be present everywhere. Every. Single. Place. your customers hang out in.
When you’re active on social media sites, have articles on authority sites and engage with customers on review websites, you make yourself more visible. The more people see you on sites not your own, the more they know you, like you and trust you.
Dominate Google’s first page for branded keywords. And you control what people read about your business
With reputation marketing, you’ll be dominating the front page for brand searches.
Using SEO, all the content you build ranks on Google for branded search terms. When customers look for case studies, reviews, testimonials or press releases, what they read will now be content that you’ve had a say on.
How the public sees you online doesn’t have to be in other people’s control. Using a well-thought-out strategy to elevate your brand in front of customers, you’ll have a reputation that will always stand strong even if a crisis happens.
We listen to the conversations on the web about your brand. We also research the keywords people use and the questions they ask when researching your business.
Using content marketing, we increase brand awareness. To solidify your business credibility, we build content on authority sites, social media and other publishing networks
This puts positive content about your business on sites that Google already respects and ranks. Make you look better than your competitors. With press releases and user-generated content, we elevate your brand.
We’ll build a review system that makes it easy for satisfied customers to leave reviews on sites online like Google, Facebook, Yelp or Trustpilot.
Using SEO, we push your content to Google’s front page for branded keywords. The Icing on the Cake: Bury any negative press. With all your web assets ranking for brand-related keywords, you effectively bury any negative press or reviews that are online, if there are any.